Headline news is a term used to describe television and radio news programs that feature headlines, and may also include other segments such as weather, sports, and business. Often, these shows are produced by major media companies such as CNN and CBS, and air on networks like Fox, ABC, and NBC.
Headlines are critical in the world of journalism, and play a big role in how news stories are perceived. Different types of headlines serve unique purposes, from distilling the facts to generating curiosity. Academic and practical research should explore these diverse headline characteristics, as well as how they can influence the way people learn from the news.
Straight news headlines are designed to entice readers with short phrases that communicate essential information about the story. They satisfy the inverted pyramid news writing style, and provide a barometer for readers on what to expect from the article that follows.
Feature headlines can be more creative, and often use imagery or puns to convey emotion or intrigue. They can also use questioning language to pique the reader’s interest and encourage them to seek answers within the article.
Unlike journalists who write the stories behind the headlines, many headline writers do not have their bylines attached to their work. This is due to space needs and other considerations. Nevertheless, headline writers have something in common with advertising copywriters: they need to be accurate, concise, and pithy, while still crafting compelling stories that will draw the reader in.