Updates to social media platforms are constant and can dramatically impact how brands connect with their audience. By keeping up with these changes, you can leverage new features to increase visibility, drive engagement and enhance overall performance. Adapting to the ever-changing digital landscape is a necessary practice for all businesses and fosters an experimental culture that can help you maintain relevance and create new growth opportunities.
Instagram is now allowing up to 20 images in a carousel post, a feature ideal for brands that want to tell a story across multiple frames or showcase products. The platform is also introducing new comment filtering, allowing you to sort by newest comments, top comments and follower count. This is a welcome change from the past, where views were the only way to determine how engaging a post was.
TikTok’s latest updates encourage longer-form content with new tools for business owners and users alike. With TikTok Shop, you can now add your products to the app’s e-commerce platform and promote them on your profile. The app is also allowing creators to enable replies on broadcast channels, a great way to engage with viewers and build an online customer community.
When it comes to your social media updates, remember to stick to the 80/20 rule. 80% of your content should be useful, relevant and entertaining to your audience, while only 20% can directly promote your product or service. Use your updates to share news that’s affecting your audience and create a sense of urgency around the benefits your product or service can provide.