In the fast-paced world of social media, it can be easy to miss updates that could impact your marketing. Whether it’s a change to a platform algorithm or an ad format update, these social media updates can have a major impact on your business and the way you manage your content.
Facebook’s new ad metrics focus on audience activity over basic member counts. This change will help advertisers better measure their performance and success.
Instagram is testing a new “Backdrop” sticker for Stories, allowing users to select a background image for their video (similar to how brands use the ‘Get Orders’ tag in Feed posts and Stories to drive shopping). It’s also expanding access to Creator Marketplace tools to businesses in more regions, making it easier for brands to collaborate with influencers on Instagram campaigns.
TikTok’s new accessibility features include a new alt text feature for posts, improving visibility for visually impaired users; and a broadcast-style channel that allows creators to send direct messages to their followers, fostering stronger community engagement with real-time announcements, exclusive content, and direct calls to action. These updates are part of a larger effort to make the app more inclusive for all.
LinkedIn is enhancing discoverability for its branded content, expanding the Thought Leaders ad campaign to encompass a broader range of videos from third-party sources (in addition to internal employees). This is an important update if your brand has a lot of behind-the-scenes or B2B content that would benefit from greater discovery in the app.