News is about events that are important to the world. It’s a way for you to keep your audience informed about your organization, the work you do and how it impacts the community.
Feature stories are the best way to tell your story and engage readers. They can be long or short depending on what your audience wants to read.
For example, if a local company has won an award from a prestigious body, you can create a story about this to share with the wider public. It’s important to avoid using jargon and technical descriptions that wouldn’t be understood by the average reader.
Follow the inverted pyramid style of writing to highlight the most important information first. This helps readers understand the key facts and figures of your story quickly. Then you can add more details, like quotes and context later. You can also embed images, data illustrations, videos and social media feeds to make your story more interactive and engaging.