With social media constantly evolving, it’s important to keep up with these updates and adjust your strategies accordingly. This week’s social media updates include new tools for harnessing AI, added protections against scams, and more.
Facebook Messenger is now rolling out advanced scam detection features for chats on Android and iOS devices, including a new “AI Scam Review” feature that reviews messages for suspicious content to prevent scams from spreading across the network. Additionally, Facebook will soon allow advertisers to target ads directly within the Messenger platform, bypassing the need to use a third-party ad management tool.
In other social media news, Instagram has introduced a redesigned profile grid (post rearrangement) and a “Videos for you” feed on desktop. Instagram also now offers an easier way to manage comments on videos and is introducing a “Collaborator Mode” for creators to easily collaborate on Reels. TikTok is testing a built-in teleprompter that will help users read scripts while recording, making it easier for educators and brand spokespeople to stay on-message. TikTok is also introducing a new analytics platform that will provide trending content ideas for creators.
LinkedIn has rolled out advanced metrics and analytics for newsletter publishers, including email metrics, open rates, and performance optimization. LinkedIn has also upgraded its ad targeting for account-based marketing (ABM) campaigns. Finally, LinkedIn has improved search functionality on Threads to make it faster and easier to find posts and conversations, whether you’re tracking your own content, doing competitor research, or revisiting a viral moment.